21 February 2012

MOSCOW START OF "EXPEDITION-TROPHY 2012"

Today in the Polytechnic museum a pre-start presentation and a press-conference of an international project “Expedition-Trophy 2012” were held.

The main topics – “Legends of Homeland” and “Entrepreneurs of all countries, unite!”- were not only reflected in the work of round-tables, which were square in fact, but also in music, movies and even in exclusive Northern cuisine of “Expedition” restaurant.
This early gloomy morning began with cheerful greetings of the chief organizers – Alexander Kravtsov, the creator of “Expedition” brand, Vasil Gazizulin, the chief organizer of “Expedition-Trophy”; Anna Klepikova, builder of “Ruyan-city and Andrey Danilov, who is responsible for youth entrepreneurship in the project.

Alexander Kravtsov remembered how 6 years ago “Expedition-Trophy” began and how a year after year it has been transformed into a project not only and not so much of competitive type, but more like in global national idea, which unites the whole Russia. Legends of Russia — these are what our country inhabitants can be proud of. There are people in each city, who make life better, they create pure, soul inspired products, filled with positive energy. In each region, there are places, which are not covered by glossy magazines, but which are very important for our history. And such people, places and monuments can be confidently called Pride of the Homeland.

“Expedition-Trophy 2012” is created for gathering such Legends and translation them further around the world, forming positive image of Russian inside the country and abroad.

The second idea of this year “Expedition-Trophy” concerns business, and to be more precise uniting of entrepreneurs and their initiatives into a global society on the whole country level. Starts of business came to the presentation today – Yuri Mikhailichenko, the Director Executive of Russian Franchise Association, Sergey Menschikov, the Leader of the “Forex Club” and others, as well as young entrepreneurs, who has just began their way in business. The Audience was divided by topics: Legends of Russia, Russian youth entrepreneurship society, Russian “adult” entrepreneurship society and franchising. For each table restaurant “Expedition” served dishes, made of the products of particular region of “Expedition-Trophy”: Far East, Siberia, Ural, Central part of Russia and Russian North. Participants could move from one table to another and participate in various discussions.

Such format of an event allows not only to get acquainted with potential business partners, but to solve some of own problems, and even gather potential for creation and successful development of own brand.

At the end of the meeting Alexander Kravtsov sprang surprise on everybody – united ensemble of “Expedition” restaurant’s musicians played new hymn of “Ruyan-city” – the city of this century, which is built in Siberia, and which “Expedition-Trophy” route passes through.

We would like to remind that already tomorrow, on February 22, “Expedition” will held press-conference, presentation and master-class of Alexander Kravtsov in Vladivostok. The beginning of all events at 4 pm at the Far Eastern Federal University (address: Aleutskaya 65-B. Electronic library of the Far Eastern Federal University).

On February 23 near Tokarevskaya Koshka Lighthouse in the Golden Horn Bay — start of the legendary “Expedition-Trophy”

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