CONTENTS

Instead of foreword
  • Stories fr om trunks
  • Not a “memorial”, but a toolkit
  • Part I. Spatial orientation
    • Chapter 1. Who are we? And wh ere do we come from?
      • Music and frozen earth
      • Start a hunting
    • Chapter 2. Father
      • The most important person
      • Credit of confidence as a start-up capital
      • Russian folk tales – far and wide expeditions
      • It is not for me to judge
      • Hunting gull’s cry
    • Chapter 3. Adequacy of the Russian reality
      • How it is in life and in army bible
      • About regular army, partisans and raiding forces
    • Chapter 4. Initiation
      • When you know, that you can do anything
      • Mammoth hunting
      • “Luzha” – the first Russian business-school
  • Part II. Study guide for business-surfers
    • Chapter 5. Initial accumulation of human assets
      • To find a captain
      • The first hint of «brothers in mind»
      • How to save time and money
      • Not so much people, as their combinations
      • Not playing democracy any more
      • If mutiny aboard
      • Ideal solution
      • Most important – never quit hold of steering wheel
      • Machiavelli and ski mountaineering lessons
      • Propeller: axle and blades
      • Maneuvering between ice-floes: full throttle!
    • Chapter 6. Motivation and involvement
      • Not for money
      • Three green traffic-lights
      • When heroes - with wives, and enchantresses – with husbands
      • Motor vessel for parents
      • Almost retreat-blocking detachment
      • Interim «Black goat»
      • Heart size stone
      • The second hint of «brothers in mind»
    • Chapter 7. Our boat is for our people
      • How regimental flag originates
      • The essence of “Ruyan” philosophy
      • Fixate coordinate system
      • Values as diagnostic instrument
      • Metaphors instead of Goebbels’ hammer
      • How our trust in others grew stronger…
      • …and how others’ confidence in us rose
      • Not stepping over the edge
      • Raising tradition to win
    • Chapter 8. On-man band persons and unlocking the potential
      • Aircraft carrier, composed of rafts
      • Deliberate lim it of growth speed
      • Not to become a flabby broiler
      • Bandmasters of own fate
      • Like in spetsnaz
      • Pleasure of uncertainty
      • Golden envelope
      • Night alert
      • “Dry bottom” exercise
      • New Year two times a year
      • Business — always show
      • About orange and black underpants
      • Energies budgeting
      • Sezam, open!
    • Chapter 9. Partnership and responsible investments
      • Find, what he is fond of
      • Souvenir from the Red Square
      • Fur coat for Gabrielle
      • Pace management and the art of coordination
      • About prospects of crossholdings
      • Deep penetrating communication
      • Three principles and kicks under the table
      • Comparing, reliable as Kalashnikov assault rifle
      • Preferance in Moscow – Dnepropetrovsk train
    • Chapter 10. Marketing?
      • Like in geology
      • High speed of products creation
      • There is no point in re-education
      • Create the right environment
      • and register details
      • Ultramobility
      • What empty boxes told about
      • Cork helmets
      • Jewelry Christmas-tree decorations
      • Orthodoxy, culinary and seasonal business
      • Not to dig for someone else’s buried treasures, but to bury your own
    • Chapter 11. Birth and upbringing of brands
      • What the helicopter men’s mistake has led to
      • From lighthouse to lighthouse
    • Chapter 12. Non-smooth and mop-headed
      • Escape from Moscow
      • About a month later…
      • Manifest of Ruyan-city free inhabitants
      • Floating fire
      • The bare facts of life
      • Young community. Super activists and bureaucrats!
      • The city already exists!
  • Part III. Outside reading
    • Chapter 13. Epiphany Eve and optional program
      • About beauty
      • About the mover and shaker of the star team and it’s last campaign
      • About Dyrchik
      • About the power of argumentation
    • Chapter 14. «Expedition-Trophy»:reasons, effects and aftereffects
      • Prescout’s diary
      • «Do you really exist?»
      • Legend of the Kalmyk stewardess
      • Occupied chair and an Orthodox Church
      • If she will be waiting
      • Polar fox
      • Butterflies
    • Chapter 15. Under sail
      • The pirate has come to the camp
      • Seychelles diary
      • Haut gastronomy
      • The Northern Sea Route
    • Chapter 16. Uninterrupted flight
      • «New reality» and it’s creator
      • Ice of the Baikal and local ghosts
      • Night talk in extreme danger circumstances
      • Extracts from my diary «Ob-Yenisei water route»
      • Without parachutes
      • Under the water
      • Do you need a last and testament?
      • Speech in “Berghouse” restaurant
      • Flat in military town
  • Instead of an epilogue
    • I’m not a slave of my work
    • Gift to the Baikal and promoters with strobe beacons
    • Parallel worlds
    • Only hopeless tasks are really worth fighting for
    • Before the Antarctic
    • Candles and lighthouses