ANNIVERSARY OF “RUYAN”

“Ruyan” group of companies was founded on January 23 1995. Initially it was engaged in distribution of German Salamander shoe cosmetics on the Russian market.
Since 1997 the company has been focusing on its own brand creation and distribution

At various time periods the company created and released on the market the following brands:
RAPTOR, MOSQUITALL, GARDEX – insect repellents
SALTON, TWIST, PATISSON – shoe cosmetics
FORESTER — picnic and BBQ supplies
NORVEG – elite thermal underwear
Expetro – shops network of “heart-stirring” toys
All of them remain leaders in their product categories
Since 2002 the company has been concentrating on development of umbrella brand «Expedition».
STAGES OF “EXPEDITION” BACKGROUND
Year 2000. During an extreme expedition in the Arctic Polar Regions, top-managers of Ruyan company’s made the decision to build a restaurant.
Year 2002. Restaurant “Expedition” was opened on June 14 in Moscow. This date has become a birthday of the brand.
Year 2003. An outfit line was created, the magazine was launched, the first shop was opened. “Expedition” became an umbrella brand.
Year 2004. The Academy of Entrepreneurship “Expedition” was opened. The idea of transnational race “Expedition-Trophy” was born, the organizers proposed a route Murmansk-Vladivostok. The decision was made to sell brands, earlier created by “RUYAN” company and to focus on “Expedition”.
Year 2005. The first race “Expedition-Trophy” en-route Murmansk-Vladivostok took place from February 23 till March 8.
In July project “Cultural navigation” started.