22 January 2012

NEWSMAKERS OF THE MONTH

All at once in four business-editions articles about “Expedition” were published.

In January issue of Russian Forbes the article about «Expedition» was published "Tourism and fun for $100 Mio". Basing on this article straight away three publications appeared in various foreign mass media:

English online edition Russia Beyond the Headlines

German Russland HEUTE

and Brazilian Gazeta Russa

In articles Alexander Kratsov discloses some secrets of «Business as an expedition»: «We prefer to spy professionally, transfer knowledge obtained in other niches to our niche and do not spend time and energies to invent new products. For example, in Hong Kong restaurant Kravtsov and his managers discovered a room with an interior made of ice (to avoid freezing the visitors were served out fur cloaks). He is going to make the same room in one of his restaurants. From USA trip Kravtsov brought a map of the world, which allows to mark with eraser already visited countries on the beige background of unexplored territories, — the same map he has now. The entrepreneur says, that 80% of „Expedition“ products are the results of industrial spying to one expend or another».

It is interesting, that in comments to the main article in Forbes «Expedition» team is called «entrepreneurs in pure chemical form». Exact definition!

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