23 December 2011

“EXPEDITION” GOT INTO THE TOP TEN

Forbes appreciated “Expedition” as the “most successful young Russian brand”.

In January issue of Russian Forbes, which is on sale since December 19, the rating TOP-10 of the most successful Russian brands is published. “Expedition” has been appreciated as the most successful Russian brand on camping outfit and souvenirs markets.

To prepare the rating Forbes’ editors asked head’s of the companies, specializing on creating brands, to name the most successful Russian brands, launched not earlier than in 2005. Successful in terms of originality and reasoning of name, conception, visual realization, promotion on the market. Totally 38 brands were named. From them according to the number of votes the brands which GOT into the TOP TEN were chosen.
Also in the rating: Yota, Kira Plastinina, E-Mobile, magazine “Snob”, Marussia Motors, vodka «Zhuravli», trade network “Rupublic”, kwas «Nicola» and VELLE.

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