WORLD EXPANSION OF THE “EXPEDITION”
The upcoming fall will become breakthrough in international markets for the group of companies «Expedition». Two shops in London are about to be opened. At the beginning of November on the first in Great Britain shop «Expedition» will start working on Oxford-street, it will occupy 60 sq. meters.
Retail outlets will appear in Prague, Belgrade, Ljubljana, Johannesburg and Beirut. Franchising partners of the company will open them.
Today «Expedition» goods are sold in Russia CIS countries, in Turkey (shop operates in Istanbul), USA, SA, New Zealand and Australia. Totally there are over 400 shops under «Expedition» brand in the network.
New countries and foreign cities are chosen not by chance. More «Expedition» goods are in those places, where lots of immigrants.
Apart from shops, international expansion includes promoting book of Alexander Kravtsov «Business as an Expedition». We would like to remind, that the first edition is almost sold out already, the second edition is about to be printed.
The book is translated to the foreign languages. The first edition in English will be released this fall. At the recent fair in Solt-Lake-City abridged version of the book in English was presented, participants showed great interest to it. There are also versions of the book in Spanish and Portuguese. People, who speak these languages in their countries, will be able to read «Business as an Expedition» soon.
Retail outlets will appear in Prague, Belgrade, Ljubljana, Johannesburg and Beirut. Franchising partners of the company will open them.
Today «Expedition» goods are sold in Russia CIS countries, in Turkey (shop operates in Istanbul), USA, SA, New Zealand and Australia. Totally there are over 400 shops under «Expedition» brand in the network.
New countries and foreign cities are chosen not by chance. More «Expedition» goods are in those places, where lots of immigrants.
Apart from shops, international expansion includes promoting book of Alexander Kravtsov «Business as an Expedition». We would like to remind, that the first edition is almost sold out already, the second edition is about to be printed.
The book is translated to the foreign languages. The first edition in English will be released this fall. At the recent fair in Solt-Lake-City abridged version of the book in English was presented, participants showed great interest to it. There are also versions of the book in Spanish and Portuguese. People, who speak these languages in their countries, will be able to read «Business as an Expedition» soon.
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